Providing high value to Lehigh Valley consumers and businesses alike!
Community Coupons Online Business Description
Community Coupons Online’s primary service is of an online coupon site.
Advertisers can create and post their coupons, themselves, right on the site.
The site is fully automated. In turn, consumers can visit the site, search for coupons according to what they are looking for and
according to zip coded area.
They can then download the coupons and redeem them at the pertinent local businesses.
The Company differs from other coupon sites in that rather than focusing on a national basis, the focus is on providing value to the community of Lehigh Valley. Search capabilities are available on a national level, however most coupons will be posted from companies that are in the Lehigh Valley region, including the cities of Easton, Bethlehem and Allentown, Pennsylvania. The Company’s slogan is “Supporting the Community One Click At A Time!”
The Company was founded to fill a gap in the industry. As mentioned, there are many large, national coupon sites, however none adequately meets the needs of the local community. There are several local sites, however they do not offer the range of services that Community Coupons Online will in terms of fully automated coupon building, value added services to fully automated coupon building and value added services.
“A significant $275 billion dollars was spent on coupons by manufacturers and retailers in 2004. That was an increase of 6.6% over 2003, however out of that only 1% (valued at $3.3 billion in coupons) were actually cashed in by consumers”.
This demonstrates a lack of proper-targeted advertising. Currently the majority of coupons are distributed through newspaper inserts and offer a broad range of products that according to the redemption numbers is not necessarily what the consumer desires.
“A large majority of the coupons end up in the recycle bins with the rest of the Sunday paper unlike Internet coupons that the consumer searches for and requests using online networks”.
Companies are beginning to acknowledge the usefulness of the Internet to help target consumers for specific coupons, and more attention is being put toward this.
The most fundamental function of every business is about delivering value to customers. Community Coupons Online will provide high value discount user coupons through its unique advertising Website. The service will allow consumers to access discount coupons at no cost from a variety of categories such as area restaurants, sporting events and retail stores.
The services provided by Community Coupons Online will empower service providers with valuable tools with which to directly communicate with their target markets.
Businesses wishing to promote their products and services will have the opportunity to present their brand to influencers and forward thinkers.
The Company’s Website will be structured so that advertisers may create their coupons instantly, and then upload them onto the site for consumers to download. The Website will be carefully optimized and marketed for the Lehigh Valley region.